Marketing myopia is a concept that highlights the shortsightedness of businesses when they focus too narrowly on their products or services rather than understanding and addressing the broader needs and wants of their customers. This myopic view can lead to a failure to recognize changes in consumer preferences and market dynamics, ultimately hindering long-term success.

In order to avoid marketing myopia, businesses should adopt a customer-centric approach, continually adapt to evolving consumer needs, and focus on delivering value rather than just selling products or services. By doing so, they can remain competitive and relevant in an ever-changing marketplace.