Chapter 7
Delivering Customer Value: Place to Everywhere
מקום ובכל מקום
'Place' in the marketing mix refers to where and how a product will be distributed to the customer. It ensures products are available at the right ...
רשתות משלוחים
Delivery networks elevate the shopping experience by giving customers flexibility and convenience in selecting their shopping methods. It necessitates ...
ערוצי הפצה מול לוגיסטיקה מול שרשרת אספקה
From manufacturing to the final user, a product's journey is governed by distribution, logistics, and Supply Chain Management or SCM.
Together, they ...
חשיבותן של רשתות אספקה
Manufacturers often delegate selling duties to intermediaries, like distributors, wholesalers, and retailers, surrendering some control over sales and ...
עיצוב ערוצי שיווק
Marketing channels play a crucial role in guiding how products reach consumers.
They encompass Direct and Indirect Marketing channels and Franchises.
...
מערכות_שיווק_אנכיות
A Vertical Marketing System or VMS is a channel structure that aims to achieve economies of scale and increase cost efficiency by uniting producers, ...
מערכות_שיווק_אופקיות
A horizontal Marketing System or HMS refers to a distribution system where two or more independent firms at the same level collaborate to maximize ...
הפצה רב-ערוצית
Multichannel distribution involves selling products through several channels, like physical retail stores, online websites, mobile apps, and third-party ...
אסטרטגיית ריבוי ערוצים
In a multichannel approach, an omnichannel strategy provides customers with a seamless and unified experience across various platforms.
Imagine a retail ...
החלטות עיצוב ערוץ
Channel design decisions involve the strategic choices that businesses make in distributing and delivering their products or services to customers.
It ...
החלטות ניהול ערוץ
Channel management decisions include selecting, managing, motivating, and evaluating channel members' performance.
During the selection process, such ...
כוח וקונפליקטים בערוצים
Power and conflicts within channels refer to the dynamics and struggles among manufacturers, wholesalers, retailers, and distributors.
Power manifests ...
קמעונאים
Retailers are businesses or individuals that sell goods or services directly to consumers.
They serve as intermediaries in the distribution channel, ...
אסטרטגיית קמעונאות
Retail strategy is a comprehensive plan developed by retailers to meet business objectives, effectively serve the target market, and achieve financial ...
סיטונאים
Wholesalers are intermediaries who simplify distribution by buying large quantities from manufacturers and supplying smaller amounts to retailers.
It ...
Copyright © 2025 MyJoVE Corporation. All rights reserved