Studying Food Reward and Motivation in HumansHisham Ziauddeen 1,2,3, Naresh Subramaniam 1, Victoria C. Cambridge 4, Nenad Medic 1,2, Ismaa Sadaf Farooqi 2, Paul C. Fletcher 1,2,3
1Department of Psychiatry, University of Cambridge, 2Metabolic Research Laboratories, Wellcome Trust-MRC Institute of Metabolic Science, University of Cambridge, 3Cambridgeshire & Peterborough NHS Foundation Trust, University of Cambridge, 4West Anglia Comprehensive Local Research Network, Addenbrooke's Hospital
This article describes a set of methods for the measurement of food related motivation and food related goal values in humans.