Results: Representative Participant Fixation and Satisfaction in Response to Emotional and Rational Advertisement Viewing
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Conclusion
Transcript
During barrage video studies, the focus is on the emotional needs of the audience. We can use eye tracking to objectively track the proposed match at a satisfaction model. Eye tracking documents, watching behaviorals, allows the determination of w
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The study proposes an activation-match model to study how loneliness is mitigated when a lonely audience watches barrage videos of rational and emotional appeals. The protocol uses eye tracking to document duration and fixation, accounting for the degree of satisfaction when emotional needs are appeased by content and barrage.