Long-term success relies on sustaining a competitive advantage, assessed through VRIO analysis—evaluating Value, Rarity, Imitability, and Organization. This framework helps companies gauge their competitive potential and sustainability in the market.
Components of VRIO Analysis are:
VRIO analysis aids companies in assessing their strengths and weaknesses, enabling strategic decision-making for sustaining and enhancing competitive advantage.
From Chapter 2:
Now Playing
Marketing Environment
191 Views
Marketing Environment
871 Views
Marketing Environment
1.7K Views
Marketing Environment
293 Views
Marketing Environment
240 Views
Marketing Environment
1.1K Views
Marketing Environment
197 Views
Marketing Environment
1.7K Views
Marketing Environment
1.3K Views
Marketing Environment
488 Views
Marketing Environment
663 Views
Marketing Environment
162 Views
Marketing Environment
117 Views
Marketing Environment
179 Views
Marketing Environment
891 Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved
We use cookies to enhance your experience on our website.
By continuing to use our website or clicking “Continue”, you are agreeing to accept our cookies.