JoVE Logo

Sign In

5.21 : Price Consumption Curve

When the price of a good changes, the consumer purchases a different optimal bundle of the two goods in response to the price change. Each time the price of a good changes, the optimal bundle changes. The Price Consumption Curve, or PCC, shows the collection of optimal bundles of two goods that a consumer purchases, given the changes in the price of one good. For example, as the price of books decreases, the student purchases a different optimal bundle. Similarly, when the price of books increases, they purchase another optimal bundle. By connecting all the optimal bundles across the price changes, the PCC for books is derived.

When analyzing the PCC, the effect of changes in the price of one specific good is observed while keeping the consumer's income, preferences, and the prices of the other good constant. This helps reveal how a consumer's optimal consumption bundle adjusts in response to price changes of that particular good whose price changes.

From Chapter 5:

article

Now Playing

5.21 : Price Consumption Curve

Consumer Behavior

963 Views

article

5.1 : Concept of Utility

Consumer Behavior

272 Views

article

5.2 : Marginal Utility

Consumer Behavior

282 Views

article

5.3 : Relationship between Total Utility and Marginal Utility

Consumer Behavior

525 Views

article

5.4 : The Consumer Preferences I

Consumer Behavior

165 Views

article

5.5 : The Consumer Preferences II

Consumer Behavior

164 Views

article

5.6 : Indifference Curves

Consumer Behavior

187 Views

article

5.7 : Features of Indifference Curves I

Consumer Behavior

101 Views

article

5.8 : Features of Indifference Curves II

Consumer Behavior

152 Views

article

5.9 : Calculating Marginal Rate of Substitution

Consumer Behavior

382 Views

article

5.10 : Marginal Rate of Substitution

Consumer Behavior

182 Views

article

5.11 : Types of Indifference Curves

Consumer Behavior

226 Views

article

5.12 : Budget Constraint I

Consumer Behavior

85 Views

article

5.13 : Budget Constraint II

Consumer Behavior

64 Views

article

5.14 : Factors Affecting Budget Constraint I

Consumer Behavior

83 Views

See More

JoVE Logo

Privacy

Terms of Use

Policies

Research

Education

ABOUT JoVE

Copyright © 2025 MyJoVE Corporation. All rights reserved