Chapter 12
Marketing Metrics
Introduction to Marketing Metrics
Marketing metrics are quantifiable values used to assess the performance of marketing strategies and track progress toward specific goals, such as ...
Metrics and KPIs
Metrics and Key Performance Indicators, or KPIs, are essential tools for evaluating marketing performance.
While metrics provide a broad view of ...
Measuring Marketing Metrics
Measuring marketing metrics is essential for making informed decisions, maintaining a competitive edge, and maximizing the effectiveness of marketing ...
Market Metrics
Market metrics are quantitative measurements that assess a company's market position and guide strategic decisions, including market share, relative ...
Heart and Mind Share Metrics
Heart and Mind Share Metrics evaluate consumer perceptions and attitudes toward a brand, with the heart focusing on emotional responses and the mind on ...
Margins and Profits Margins I
Margins and profit metrics are key financial measures that assess profitability by comparing sales revenue to costs.
These metrics help businesses ...
Customer Profitability Metrics I
Customer profitability metrics help organizations assess customer value and decide on acquiring, retaining, and managing customers.
For example, Customer ...
Margins and Profits Margins II
Financial metrics are vital for assessing a company's financial health. They help businesses set goals and determine the sales required to cover costs ...
Customer Profitability Metrics II
Customer profitability metrics evaluate the financial value of customers and guide business decisions.
Average acquisition cost refers to the expense of ...
Product and Portfolio Metrics I
Product and portfolio metrics are vital for evaluating individual product performance and the company's overall offerings.
These metrics help to ...
Product and Portfolio Metrics II
Product and portfolio metrics assess financial impact and guide strategic decisions.
Weighted Contribution Margin measures a product's profitability ...
Price Metrics
Price metrics help businesses understand how pricing affects demand, market position, and profitability.
Key metrics include price elasticity, optimal ...
Digital Marketing Metrics I
Digital marketing metrics evaluate strategies and provide insights into audience behavior and campaign performance.
These metrics include traffic, ...
Sales Force Metrics
Sales Force metrics measure a sales team's performance, guiding improvements, setting targets, and tracking progress to meet market demands, driving ...
Marketing Metrics and Analytics
Marketing metrics are crucial for evaluating the effectiveness of marketing strategies. Key metrics include conversion rates, customer acquisition costs, ...
Channel Metrics
Channel metrics focus on the effectiveness of product distribution and assess how efficiently products reach sales channels, in contrast to Sales Force ...
Promotion Metrics
Promotion metrics are essential for evaluating the effectiveness of marketing campaigns. They are divided into various categories to measure a ...
Digital Marketing Metrics II
Digital marketing metrics, such as performance, financial, engagement, and revenue metrics, are essential for assessing the success of a campaign and ...
Copyright © 2025 MyJoVE Corporation. All rights reserved