Chapter 11
Competitive Marketing Strategies
营销策略概论
A marketing strategy outlines how an organization positions itself in the market to create customer value.
Identifying the target market and crafting a ...
创造竞争优势
Competitive advantage enables a company to use its unique resources to create valuable offerings and outperform competitors.
To develop this advantage, ...
应对竞争 - 识别竞争对手
Identifying competitors is crucial for strategic planning, encompassing industry and market perspectives.
Industry perspectives include industry analysis, ...
应对竞争 - 评估竞争对手
Effective competition management involves assessing competitors and conducting a SWOT analysis to evaluate Strengths, Weaknesses, Opportunities, and ...
选择要攻击或避开的竞争对手
In competitive marketing, companies strategically decide which competitors to challenge or avoid by considering market share, growth potential, brand ...
营销策略的方法
Approaches to marketing strategy refer to methods businesses use to promote their products and services effectively.
Leading companies employ various ...
基本竞争策略
Competitive strategies are essential for achieving a sustainable advantage in business and can be categorized into three primary types such as cost ...
价值原则，实现卓越的客户价值
Value disciplines are strategies that companies use to achieve superior customer value and a competitive edge. The three main disciplines are operational ...
设计有竞争力的营销策略
A firm's competitive position, which indicates its standing compared to competitors, is crucial for designing effective marketing strategies.
A ...
市场领导者战略 II
Market share protection strategies are crucial for market leaders to maintain their competitive edge. The main strategies include Position, Flank, ...
市场领导者战略 I
A Market leader holds the largest market share in an industry by expanding the market, defending their share, and increasing it.
Market leaders ...
市场挑战者策略
In the competitive marketing landscape, firms often employ various strategies to gain an advantage based on their competitive position.
Market challengers ...
市场追随者策略
Market followers use strategies to position themselves relative to market leaders in competitive markets. The key approaches are to follow closely and to ...
Market Nicher 策略
Market nicher strategies focus on targeting overlooked segments within a larger market. Nichers achieve higher margins and customer loyalty through ...
进入市场战略
A Go-To-Market or GTM strategy is a comprehensive plan that outlines how a company will launch a product or service to reach its target audience, ...
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