7.13 : 零售商

Retailers are businesses or individuals that sell goods or services directly to consumers.

They serve as intermediaries in the distribution channel, connecting manufacturers or wholesalers with end consumers.

Retailers provide manufacturers with broader market reach, enhanced brand visibility, and valuable customer feedback.

And offer consumers convenience, choice, and accessibility to a wide range of products.

They are also key economic contributors, generating employment and driving economic activity.

Retailers come in various forms.

Department Stores are large retailers like Macy's that offer a diverse range of products across different departments.

Discount Retailers like Walmart focus on providing products at lower prices, often with limited service.

Specialty Stores, such as Apple Stores, concentrate on a specific product category or niche market.

Supermarkets and Hypermarkets are large stores like Tesco that offer a wide range of groceries and household items.

Online Retailers or E-commerce Platforms like Amazon sell products over the Internet, providing convenience for online shoppers.

And Convenience stores, like 7-Eleven, are small stores with extended operating hours, offering convenience and facilitating quick purchases.