8.6 : 广告 I

Advertising is a paid strategy that brands and organizations employ to promote their offerings through diverse channels, including TV, radio, print media, billboards, and digital platforms.

Consider how Old Spice, previously viewed as outdated, revitalized its brand through the "Old Spice Guy" advertising campaign in the early 2010s.

It began the process by identifying a new target audience of a younger demographic.

This set the tone for the ads featuring a former National Football League player as the "Old Spice Guy."

This creative campaign enhanced the product appeal and conveyed messages effectively through TV and digital media.

Ad budgets were tailored to facilitate the campaign.

The success of the advertisements depends on its ability to communicate and generate tangible sales results, as seen in  Old Spice's resurgence.

Advantages of advertising include increased brand recognition, expanded market reach, higher sales and revenue, and a competitive edge.

Disadvantages are complications in reaching the target audience effectively due to ad saturation and difficulty in assessing the ad effectiveness.