8.25 : 规划活动

Planning a campaign involves detailing each step and timing to coordinate activities effectively toward the campaign goals.

For example, Puma's "Forever Faster" campaign used innovative social media content to increase brand awareness, highlighting their dedication to speed, style, and performance.

Such campaigns begin by defining the objective, such as brand awareness, product promotion, or customer engagement.

The second step is understanding the target audience's demographic and psychographic characteristics.

The next step is determining the budget for the campaign, including advertising costs, production expenses, and related expenditures.

It is followed by crafting a compelling and consistent message that aligns with brand identity and resonates with the chosen audience.

The fifth step is to select the most effective digital or traditional media channels to reach the target audience.

Creating content, such as engaging visuals and videos, to convey the campaign message effectively follows next.

The seventh step involves implementing the campaign through chosen channels and making real-time adjustments as necessary.

Finally, success is evaluated by analyzing performance indicators and gathering feedback for future improvements.