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Some more pricing tactics include the following.

  1. Rebate Pricing involves offering customers a partial refund after they have purchased a product and completed an additional step, like mailing in a coupon or form. Rebates incentivize sales by lowering the net price.
  2. Lease or Rentals make products or services more accessible to consumers. Instead of selling a product outright, companies can lease or rent it for a periodic fee—for example, car rentals.
  3. Price bundling is where businesses sell multiple products together at a lower price than if bought separately to boost sales volume and help sell slower-moving items. Examples include software packages or fast-food combo meals.
  4. Leader Pricing involves selling a product at a lower price - even at a loss - to attract customers who will buy other, more profitable items. Like in grocery stores, staple items are priced low to attract shoppers.
  5. Price Lining is where companies set a limited number of price points for a product line, each representing a different level of features or quality, helping the company segment its markets such as budget, mid-range, and luxury options.

Each tactic serves a specific purpose depending on the company's goals, the nature of the product, and customer behavior.

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Price RebateProduct LeasingPrice BundlingLeader PricingPrice Lining

来自章节 6:

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6.8 : Pricing Tactics II

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6.3 : Internal Considerations Affecting Price Decisions

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6.4 : External Considerations Affecting Price Decisions

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6.6 : Pricing Strategies

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6.7 : Pricing Tactics I

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6.9 : New-Product Pricing Strategies

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6.11 : Product Mix Pricing Strategies II

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6.12 : Price Adjustment Strategies I

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6.13 : Price Adjustment Strategies II

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6.14 : Price Changes

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6.15 : Public Policy and Pricing

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