5.21 : Steps in the Modeling Process

Albert Bandura's theory of observational learning identifies four critical processes: attention, retention, motor reproduction, and reinforcement or motivation.

Attention is the first necessary component for observational learning. It involves focusing on what the model is doing and saying. For example, if you decide to take a drawing class to enhance your skills, you need to pay close attention to the instructor's words and hand movements. The characteristics of the model significantly influence the level of attention they receive..

Retention involves remembering the information observed. In order to reproduce the actions of a model, it is crucial to store this information in memory and retrieve it later. Continuing with the drawing class example, you need to remember the techniques demonstrated by the instructor and apply them when drawing on your own. With this retention, reproducing the learned skills becomes easier.

Motor reproduction is the third essential component. This process involves the physical ability to imitate the observed behavior. In the context of a drawing class, even if you understand and remember the instructor's techniques, you may struggle to replicate them if you lack the necessary fine motor skills. Motor reproduction emphasizes the importance of not just cognitive understanding but also physical capability in observational learning.

Reinforcement, the final component, plays a crucial role in the motivation to repeat a behavior. When the art student observes their model receiving a reward for their actions, the observer is more likely to replicate those actions, a phenomenon known as vicarious reinforcement. Conversely, if a model is seen being punished, it decreases the observer's motivation to imitate the behavior, referred to as vicarious punishment. For instance, if you see your drawing instructor receiving praise and rewards for their work, you are more likely to adopt their techniques. However, if the instructor is criticized or punished, you might be less inclined to follow their example.