Customer loyalty refers to the consistent and sustained preference, trust, and repeat business that a customer demonstrates towards a particular brand, product, or service. It is built on positive experiences, satisfaction, and a strong emotional connection between the customer and the business. Customers who exhibit loyalty are more prone to selecting a particular brand over competitors, even when presented with comparable alternatives.

Factors contributing to customer loyalty include high-quality products or services, excellent customer service, personalized experiences, and consistent positive interactions. Businesses often employ loyalty programs, rewards, and personalized marketing to foster and maintain customer loyalty.

Establishing and nurturing customer loyalty is crucial for long-term success, as loyal customers contribute to a company's revenue and act as brand advocates, promoting the business through positive word-of-mouth and referrals.

Tags
Customer LoyaltyBrand LoyaltyCustomer TrustRepeat BusinessCustomer SatisfactionEmotional ConnectionCustomer ExperienceLoyalty ProgramRewardsPersonalized MarketingWord of mouthBrand AdvocacyLong term SuccessRevenue

Del capítulo 3:

article

Now Playing

3.20 : Customer Loyalty

Consumer Behaviour

102 Vistas

article

3.1 : Needs, Wants, Desires

Consumer Behaviour

1.0K Vistas

article

3.2 : Consumer Decision Process

Consumer Behaviour

664 Vistas

article

3.3 : Factors Affecting Consumer Decision Process - Overview

Consumer Behaviour

752 Vistas

article

3.4 : Factors Affecting Consumer Decision Process - Cultural

Consumer Behaviour

348 Vistas

article

3.5 : Examples of cultural factors influencing consumer behavior

Consumer Behaviour

556 Vistas

article

3.6 : Factors Affecting Consumer Decision Process - Social

Consumer Behaviour

314 Vistas

article

3.7 : Factors Affecting Consumer Decision Process - Personal

Consumer Behaviour

275 Vistas

article

3.8 : Factors Affecting Consumer Decision Process - Psychological

Consumer Behaviour

300 Vistas

article

3.9 : Buying Behavior

Consumer Behaviour

552 Vistas

article

3.10 : Buying Behavior for a new product

Consumer Behaviour

87 Vistas

article

3.11 : Learning Model

Consumer Behaviour

248 Vistas

article

3.12 : Psychoanalytic Model

Consumer Behaviour

484 Vistas

article

3.13 : Sociological Model

Consumer Behaviour

525 Vistas

article

3.14 : Economic Model

Consumer Behaviour

187 Vistas

See More

JoVE Logo

Privacidad

Condiciones de uso

Políticas

Investigación

Educación

ACERCA DE JoVE

Copyright © 2025 MyJoVE Corporation. Todos los derechos reservados