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Chapter 19

Behavioral Economics

行動経済学
行動経済学
Behavioral economics explores how real-world decision-making is influenced by various psychological factors. Adding such factors into the decision-making ...
バイアスI
バイアスI
Biases are systematic patterns of thinking that lead to errors in judgment, often driven by emotions, instincts, or incomplete information rather than ...
バイアス II
バイアス II
Biases such as loss aversion, anchoring bias, and herd behavior significantly affect how people make decisions in everyday situations, often steering them ...
ヒューリスティック
ヒューリスティック
People make countless decisions daily, from selecting meals to tackling work issues. These decisions are made within the constraints of bounded ...
可用性ヒューリスティック
可用性ヒューリスティック
Every day, people make countless decisions, from choosing a meal to approaching a work problem. Individuals are unable to make perfect decisions due to ...
代表性ヒューリスティック
代表性ヒューリスティック
The representativeness heuristic makes people judge likelihoods based on similarity to a stereotype rather than actual data. This can lead to base rate ...
アンカリングヒューリスティック
アンカリングヒューリスティック
The anchoring heuristic is a cognitive bias in which decisions are strongly influenced by the first piece of information encountered, even if it is ...
プロスペクト理論:利益の確実性
プロスペクト理論:利益の確実性
Prospect theory describes how individuals assess gains and losses, revealing that they exhibit loss aversion by placing a greater emphasis on potential ...
プロスペクト理論:アイソレーション効果
プロスペクト理論:アイソレーション効果
The isolation effect is integral to prospect theory, which describes how individuals make decisions. It highlights a tendency to concentrate on what ...
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