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Investment decision-making in business involves evaluating opportunities to allocate funds to maximize returns while accounting for potential risks and ensuring alignment with the company's long-term goals.

Firms face many potential investment opportunities, each representing a possible path forward. Some of these options offer substantial value, while others do not. Effective financial management hinges on identifying which investments are worth pursuing.

This process requires analyzing key factors such as initial costs, ongoing expenses, and the projected returns from the investment based on changing production and distribution methods and market trends. Companies often calculate return on investment (ROI) by comparing the expected benefits or revenue to the total investment costs.

Additionally, businesses consider risks like market competition and operational challenges to determine if the investment supports the company's financial goals. The ultimate aim is to ensure the benefits and profits from the investment outweigh the costs and risks, fostering growth and enhancing the company's competitive position.

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7.2 : Basics of Investment Decision-making

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7.1 : Introduction to Capital Budgeting

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7.3 : Importance of Capital Budgeting

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7.4 : Advantages and Limitations of Capital Budgeting

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7.5 : Capital Budgeting Techniques

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7.6 : Payback

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7.7 : Payback Period

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7.8 : Discounted Payback Period

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7.9 : Net Present Value

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7.10 : Net Present Value Method

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7.11 : Decision-making Through Net Present Value

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7.12 : Internal Rate of Return

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7.13 : Calculating Internal Rate of Return

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7.14 : Decision-making Through Internal Rate of Return

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7.15 : Average Rate of Return

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