JoVE Logo

サインイン

A marketing strategy, the guiding roadmap for a company's business goals, is deeply rooted in understanding customer needs and market conditions. It's a tool that ensures the company's products or services are strategically positioned to create value for its target audience. The pivotal step of identifying the target market is crucial, as it allows the business to focus its efforts on those most likely to benefit from and purchase its offerings. This process involves analyzing factors such as demographics, buying behavior, and specific customer needs to create a detailed profile of the ideal customer. This market is often defined by these factors, underlining its critical role in the strategy.

More than just identifying the target market, a robust marketing strategy should harness a company's internal capabilities, including its resources, skills, and operational strengths. These elements are not just tools but the very essence of how a business can set itself apart from competitors by offering unique or superior value. For instance, a company with strong research and development capabilities can innovate products that meet emerging customer demands faster than its competitors. Similarly, a company with efficient supply chain management can reduce costs and improve service delivery. These internal capabilities are not just assets but the driving force behind operational efficiency, cost savings, and improved service delivery.

Companies also collaborate with external partners, such as suppliers, distributors, or technology providers, to enhance their value proposition. These partnerships expand market reach and ensure the company's offerings remain competitive in quality and availability. Meanwhile, competitors pose a constant challenge by targeting similar customer segments. Monitoring competitors' strategies helps businesses adapt and refine their marketing efforts.

タグ

Marketing StrategyCustomer NeedsTarget MarketDemographicsBuying BehaviorIdeal Customer ProfileInternal CapabilitiesOperational StrengthsResearch And DevelopmentSupply Chain ManagementExternal PartnersValue PropositionMarket ReachCompetitors Strategies

章から 11:

article

Now Playing

11.1 : Introduction to Marketing Strategy

Competitive Marketing Strategies

235 閲覧数

article

11.2 : Creating Competitive Advantage

Competitive Marketing Strategies

89 閲覧数

article

11.3 : Dealing With Competition - Identify the Competitors

Competitive Marketing Strategies

56 閲覧数

article

11.4 : Dealing With Competition - Assess the Competitors

Competitive Marketing Strategies

71 閲覧数

article

11.5 : Selecting Competitors to Attack or Avoid

Competitive Marketing Strategies

91 閲覧数

article

11.6 : Approaches to Marketing Strategy

Competitive Marketing Strategies

64 閲覧数

article

11.7 : Basic Competitive Strategies

Competitive Marketing Strategies

196 閲覧数

article

11.8 : Value Disciplines for Superior Customer Value

Competitive Marketing Strategies

61 閲覧数

article

11.9 : Designing Competitive Marketing Strategies

Competitive Marketing Strategies

78 閲覧数

article

11.10 : Market Leader Strategies I

Competitive Marketing Strategies

26 閲覧数

article

11.10 : Market Leader Strategies II

Competitive Marketing Strategies

64 閲覧数

article

11.11 : Market Challenger Strategies

Competitive Marketing Strategies

145 閲覧数

article

11.12 : Market Follower Strategies

Competitive Marketing Strategies

150 閲覧数

article

11.13 : Market Nicher Strategy

Competitive Marketing Strategies

57 閲覧数

article

11.15 : Go to Market Strategy

Competitive Marketing Strategies

39 閲覧数

JoVE Logo

個人情報保護方針

利用規約

一般データ保護規則

研究

教育

JoVEについて

Copyright © 2023 MyJoVE Corporation. All rights reserved