3.23 : 顧客のタイプ

Customers can be categorized based on their behavior, preferences, and purchasing patterns.

New customers are first-time buyers, but their future loyalty hinges on the first impression and experience.

Loyal customers consistently choose and advocate for a brand, becoming repeat buyers and fostering positive word-of-mouth.

Needs-based customers buy to address specific needs. Their loyalty hinges on a brand's ability to meet those needs.

Informed customers are well-informed, having gathered comprehensive knowledge before making decisions. They prioritize transparency and expect businesses to deliver on the promised value.

Impulse buyers make unplanned purchases driven by immediate desires or emotions. They are often swayed by promotions rather than careful consideration.

Price-sensitive customers prioritize deals and discounts, often switching brands for better prices, displaying limited brand loyalty.

Angry customers express dissatisfaction with a product or service. Addressing their concerns through empathetic communication and prompt resolution is essential for retaining satisfaction and loyalty.

Understanding these customer types helps businesses tailor their marketing strategies and service approaches to meet diverse needs effectively.