Video: Bilinçli Pazarlama

Conscious marketing involves mindful and ethical strategies developed by businesses aimed at positively impacting society and fostering customer trust.

It is guided by four main principles based on recognizing the marketer's purpose, considering stakeholders' interests, fostering ethical leadership and culture, and making ethical decisions.

These principles are demonstrated through purpose-driven storytelling, community involvement, transparency, and eco-friendly practices.

For instance, tech giants like Facebook, Microsoft, and Google integrated various communication tools and purposeful storytelling to combat misinformation regarding COVID-19.

Active community involvement is exemplified by TOMS Shoes, with its "One for One" model, which donates a pair of shoes for every purchase.

Transparency and accountability are also crucial, as shown by The Body Shop's public sharing of information regarding their sourcing, production, and philanthropic efforts.

Lastly, implementing eco-friendly practices, like Tesla's commitment to electric vehicles and renewable energy, aligns with the growing trend of environmental awareness.

In conclusion, conscious marketing fosters loyalty, mitigates risks, ensures regulatory compliance, and meets consumer expectations.

Conscious marketing refers to a business approach that values and promotes integrity, transparency, and customer welfare.

It's a shift away from traditional transactional marketing towards a value-based exchange that seeks to build relationships and foster trust between companies and their customers.

The significance of conscious marketing lies in its potential to create long-term success for businesses.

By focusing on the needs and interests of the consumers, companies can build strong customer loyalty and improve their brand image. It's not just about selling a product or service but about making a positive impact on society and the environment.

In today's digital age, consumers are more aware and informed than ever before. They choose to interact with brands that are in alignment with their values and make a positive impact on the world.

Conscious marketing can help businesses attract these aware consumers and build a sustainable competitive advantage.

In essence, conscious marketing is about doing business ethically, responsibly, and with a focus on holistic success - not just financial gains. It's a powerful strategy that can drive growth, enhance reputation, and foster customer loyalty.

Etiketler

Conscious Marketing Values based Marketing Ethical Marketing Sustainable Marketing Customer centric Marketing Purpose driven Marketing Brand Integrity Transparency Customer Welfare Long term Success Brand Loyalty Brand Image Environmental Impact Social Impact Aware Consumers Competitive Advantage Responsible Business Practices

Bölümden 9:

article

Now Playing

9.10 : Conscious Marketing

Social Responsibility and Ethics in Marketing

97 Görüntüleme Sayısı

article

9.1 : Social Criticisms of Marketing

Social Responsibility and Ethics in Marketing

539 Görüntüleme Sayısı

article

9.2 : Data Privacy and Consumer Information Protection

Social Responsibility and Ethics in Marketing

196 Görüntüleme Sayısı

article

9.3 : Ethics in Data Gathering

Social Responsibility and Ethics in Marketing

144 Görüntüleme Sayısı

article

9.4 : Ethics in Target Audience Selection

Social Responsibility and Ethics in Marketing

277 Görüntüleme Sayısı

article

9.5 : Responsible Product Development

Social Responsibility and Ethics in Marketing

250 Görüntüleme Sayısı

article

9.6 : Ethics in Pricing

Social Responsibility and Ethics in Marketing

259 Görüntüleme Sayısı

article

9.7 : Deceptive Practices in Marketing Communications

Social Responsibility and Ethics in Marketing

84 Görüntüleme Sayısı

article

9.8 : Cultural Insensitivity and Stereotypes

Social Responsibility and Ethics in Marketing

438 Görüntüleme Sayısı

article

9.9 : Green Marketing

Social Responsibility and Ethics in Marketing

150 Görüntüleme Sayısı

article

9.11 : Social Responsibility and Corporate Citizenship

Social Responsibility and Ethics in Marketing

380 Görüntüleme Sayısı

article

9.12 : Sustainable Marketing

Social Responsibility and Ethics in Marketing

127 Görüntüleme Sayısı

Telif Hakkı © 2020 MyJove Corporation. Tüm hakları saklıdır