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DOI :
10.3791/58846-v
•
6:30 min
May 24th, 2019
Chapters
0:04
Title
0:43
Experimental Design and Stimuli and Choosing Eye-tracking Equipment
1:49
Data Collection Procedure
3:35
Results: Analyzing Customers Visual Attention at the Stock, Shelf and Store Levels
6:00
Conclusion
本文介绍了店内搜索过程的一个新概念, 即3S 模型, 它在三个不同的分析级别捕获了客户的视觉关注: 库存、货架和商店。我们通过三项眼动追踪研究来说明我们的概念化的有用性, 其中一项来自3S 模型中的每个分析级别。
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