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DOI :
10.3791/58846-v
•
6:30 min
May 24th, 2019
Chapters
0:04
Title
0:43
Experimental Design and Stimuli and Choosing Eye-tracking Equipment
1:49
Data Collection Procedure
3:35
Results: Analyzing Customers Visual Attention at the Stock, Shelf and Store Levels
6:00
Conclusion
この記事では、店舗内検索プロセスの新しいコンセプトである3S モデルを紹介し、3つの異なるレベルの分析 (在庫、棚、店舗) でお客様の視覚的な関心をとらえます。3S モデルにおける分析の各レベルから1つずつ、3つのアイトラッキングスタディを通じてコンセプトの有用性を説明します。
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