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DOI :
10.3791/60035-v
September 27th, 2019
Chapters
0:04
Title
1:07
Participant Recruitment
2:38
Survey Procedure
3:18
Data Preparation
4:31
Confirmatory Factor Analysis (CFA)
5:25
Results: Representative Consumer Benefits Evaluation
7:31
Conclusion
ここでは、オンライン小売のコンテキストで大量のカスタマイズに対する消費者の反応を調べるプロトコルです。このプロトコルでは、オンライン調査手順と、潜在平均解析を使用して構造方程式モデリングとグループ差異を使用してデータを分析する方法について詳しく説明します。
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