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Erica van Herpen

Wageningen University and Research

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Wageningen University and Research

Marketing Consumer Behaviour Group

JOVE ARTICLES

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Kunalai Ploydanai^1,2,

Jos van den Puttelaar^1,3,

Erica van Herpen^1,2,

Hans van Trijp^1,2

¹, Wageningen University and Research,

², Marketing Consumer Behaviour Group,

³, Wageningen Economic Research

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