marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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macroeconomics

The Business Macroeconomics collection introduces the foundations of macroeconomics, focusing on how economies grow, fluctuate, and respond to challenges. It examines key forces shaping modern economies and helps learners build the skills to analyze economic trends, interpret real-world developments, and understand the broader dynamics driving today’s global economy.

Macroeconomics

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accounting

JoVE Business Accounting offers animated lessons that simplify and clarify fundamental accounting concepts. It covers concepts like recording transactions, preparing financial statements, managing assets, and cash flows. It also explores budgeting, costing, and forecasting strategies through practical, real-world examples.

Accounting

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1