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Chapter 13
Digital marketing is the practice of reaching consumers online through digital channels with the aim of turning them into customers. Instead of ...
Traditional marketing uses television, newspapers, and billboards to reach broad audiences and build credibility. For example, television commercials for ...
Digital marketing emerged in the 1990s with the rise of the Internet and the development of digital tools that enabled more effective online communication ...
The 4E digital marketing framework shifts focus from traditional principles like Product, Price, Place, and Promotion to customer-centric strategies. The ...
Websites are digital spaces representing businesses, organizations, or individuals online. They serve as virtual storefronts, providing the first ...
Search Engine Optimization, or SEO, improves a website's visibility on search engines. Search engines like Google and Bing use algorithms to determine ...
On-page SEO focuses on optimizing individual web pages to rank higher and attract more relevant traffic in search engines. It involves elements that ...
Social media marketing utilizes platforms like Facebook, Instagram, and X to promote brands, engage with audiences, and drive sales. It focuses on ...
Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience and ultimately drive profitable ...
Content is divided into four main categories, which are text-based, visual, video, and audio. Text-based content, such as blog posts and articles, ...
Search Engine Marketing, or SEM, is a digital strategy for enhancing website visibility in search engine results pages through paid ads. It connects ...
Web remarketing targets users who have shown interest in a company's products but have not completed a purchase. This strategy uses cookies to track ...
E-mail marketing is a cost-effective digital strategy that allows businesses to communicate with their audience, build relationships, and drive sales by ...
Mobile marketing is essential for engaging today’s on-the-go consumers. It involves delivering targeted messages and promotions through mobile ...
E-commerce marketing leverages digital channels to attract, convert, and retain customers, driving traffic and boosting sales for online stores. This ...
Display advertising is a form of online advertising that involves creating visually engaging ads, such as banners, images, videos, or interactive ...
Social proof happens when people follow others' actions, thinking they are right and letting them influence their decisions. For example, shoppers are ...
Effective planning in digital marketing is crucial when a firm decides to achieve its goals online. Digital media planning involves selecting channels ...
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