marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

https://cloudfront.jove.com/files/banners/scicat/core-marketing-banner.jpg

microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

https://cloudfront.jove.com/files/banners/scicat/core-microeconomics-banner.jpg

finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

https://cloudfront.jove.com/files/banners/scicat/core-finance-banner.png

jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

monopolistic competition

Monopolistic Competition

Chapter 10 Monopolistic competition is a market structure characterized by many firms selling products that are similar but not identical. This structure combines ...

differentiated products under monopolistic competition

differentiated-products-under-monopolistic-competition

Differentiated Products under Monopolistic Competition

Product differentiation under monopolistic competition refers to firms attempting to distinguish their products or services from their competitors. ...

advertisement under monopolistic competition

advertisement-under-monopolistic-competition

Advertisement under Monopolistic Competition

In monopolistic competition, where many firms sell differentiated products, advertising plays a crucial role in firms&#39; strategies to distinguish their ...

mr, mc and demand curve under monopolistic competition

mr-mc-and-demand-curve-under-monopolistic-competition

MR, MC and Demand Curve under Monopolistic Competition

Under monopolistic competition, a market structure is characterized by many firms selling differentiated products. The Demand Curve in monopolistic ...

short-run equilibrium under monopolistic competition

short-run-equilibrium-under-monopolistic-competition

Short-run Equilibrium under Monopolistic Competition

In the short run, firms operating under monopolistic competition can achieve an equilibrium where they do not have any incentive to change their current ...

long-run equilibrium under monopolistic competition

long-run-equilibrium-under-monopolistic-competition

Long-run Equilibrium under Monopolistic Competition

In the long run, the equilibrium under monopolistic competition is characterized by firms making zero economic profit, also known as normal profit. This ...

monopolistic vs perfect competition vs monopoly

monopolistic-vs-perfect-competition-vs-monopoly

Monopolistic vs Perfect Competition vs Monopoly

All three market structures have unique features and implications for how goods and services are produced and priced.
In perfect competition, there are ...

Business - Microeconomics

Monopolistic Competition

10.1 : Monopolistic Competition

10.2 : Differentiated Products under Monopolistic Competition

10.3 : Advertisement under Monopolistic Competition

10.4 : MR, MC and Demand Curve under Monopolistic Competition

10.5 : Short-run Equilibrium under Monopolistic Competition

10.6 : Long-run Equilibrium under Monopolistic Competition

10.7 : Monopolistic vs Perfect Competition vs Monopoly