marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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macroeconomics

The Business Macroeconomics collection introduces the foundations of macroeconomics, focusing on how economies grow, fluctuate, and respond to challenges. It examines key forces shaping modern economies and helps learners build the skills to analyze economic trends, interpret real-world developments, and understand the broader dynamics driving today’s global economy.

Macroeconomics

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accounting

JoVE Business Accounting offers animated lessons that simplify and clarify fundamental accounting concepts. It covers concepts like recording transactions, preparing financial statements, managing assets, and cash flows. It also explores budgeting, costing, and forecasting strategies through practical, real-world examples.

Accounting

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

externalities and public goods

Externalities and Public Goods

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externalities

Externalities

Externalities are outcomes of economic activities that affect third parties who are not directly involved in it. These impacts can be either positive or ...

private cost and benefit

Private Cost and Benefit

Private cost is the expenses a business incurs while producing a good or the price paid by an individual in purchasing a good.
For example, consider a ...

social cost and benefit

Social Cost and Benefit

Private costs and benefits are the financial impacts on individuals or businesses directly involved in a transaction.
However, when an additional unit of ...

negative externalities

Negative Externalities

A negative externality is a cost suffered by an unrelated third party due to an economic transaction.
The costs created by negative externalities are not ...

positive externalities

Positive Externalities

Positive externalities occur when a third party benefits from an economic transaction without being directly involved.
Take vaccines as an example. When ...

the efficient level of pollution

The Efficient Level of Pollution

Producing goods often results in pollution as a byproduct, but eliminating all pollution isn&#39;t practical. Doing so would mean halting the production ...

price mechanism: taxes

Price Mechanism: Taxes

Price-modification policies can correct externalities.
One such policy is Pigovian taxes, named after economist Arthur Pigou. Pigovian taxes are designed ...

price mechanism: subsidies

Price Mechanism: Subsidies

In situations where positive externalities exist, governments often employ Pigouvian subsidies to adjust market prices.
Pigouvian subsidies are financial ...

quantity mechanism: quota

Quantity Mechanism: Quota

Quantity-based interventions aim to address externalities by directly controlling the amount of a good or activity.
Quotas are a prime example of this ...

price vs. quantity-based interventions

Price vs. Quantity-Based Interventions

Pollution can be reduced using two main strategies: a quota on emissions or a tax on emissions. But which one is better?
Take the steel industry. A quota ...

tradable permits market

Tradable Permits Market

Governments frequently struggle to accurately estimate each firm&#39;s pollution reduction costs and set appropriate quotas or taxes.
Tradable permits ...

the efficient amount of recycling i

The Efficient Amount of Recycling I

In an imaginary town, Greendale, residents carelessly dispose of recyclable plastics due to minimal additional trash pickup fees, leading to recyclable ...

the efficient amount of recycling ii

The Efficient Amount of Recycling II

In the town of Greendale, tackling the recyclable plastic waste issue with price or quantity mechanisms, such as a disposal fee, quota, or disposable ...

coase theorem

Coase Theorem

The Coase Theorem states that costless negotiation among market participants will lead to an efficient market outcome regardless of who holds legal ...

private goods and common resources

Private Goods and Common Resources

Private goods are items that a person can buy and use, which then prevents others from using them.
For example, a slice of pizza. It is a private good ...

club goods and public goods

Club Goods and Public Goods

Club goods are products that are excludable but non-rivalrous. This means that access to these goods can be restricted to certain people, but one ...

important public goods

Important Public Goods

Public goods are mainly provided by the government because they benefit everyone and cannot be limited only to those who pay for them. Private companies ...

the optimal level of public goods

The Optimal Level of Public Goods

In finding the optimal level of public goods, consider national defense as an example.
Suppose a nation has two individuals, John and Jane. The graph ...

free rider problem

Free Rider Problem

The free rider problem occurs when some people benefit from resources or services without paying for them.
This issue arises because public goods are ...

tragedy of the commons

Tragedy of the Commons

The tragedy of the commons happens when individuals use a shared resource selfishly, harming everyone&#39;s interest, including their own.
Consider a ...

property rights

Property Rights

Property rights refer to the legal control individuals or entities have over resources. It includes the right to use, sell, or lease these resources.
When ...