Sign In

The marketing research process encompasses a series of steps designed to gather and analyze information that aids in marketing decision-making. This process begins with defining the problem and setting research objectives, which clarify what needs to be understood to address a specific marketing challenge. Following this, the research design is developed, outlining the methodology for collecting the necessary data.

Data collection then takes place, utilizing various methods such as surveys, interviews, or observation to gather insights from the target market. After collecting data, the next step involves analyzing and interpreting the information to draw meaningful conclusions. This analysis helps in understanding consumer behavior, market trends, and other factors relevant to the marketing problem.

The final step is reporting the findings, which involves presenting the research results in a manner that is actionable for decision-makers. Throughout this process, researchers must ensure accuracy and relevance to support effective marketing strategies. The marketing research process is critical for making informed decisions, identifying market opportunities, and developing strategies that align with consumer needs and preferences.

From Chapter 10:

article

Now Playing

10.3 : Marketing Research Process - Overview

Market Research

214 Views

article

10.1 : Introduction to Market Research

Market Research

302 Views

article

10.2 : Applications of Market Research

Market Research

227 Views

article

10.4 : Problem Definition

Market Research

178 Views

article

10.5 : Designing the Market Research

Market Research

88 Views

article

10.6 : Data Source

Market Research

104 Views

article

10.7 : Secondary Data Collection Methods

Market Research

830 Views

article

10.8 : Primary Data Collection Methods I

Market Research

883 Views

article

10.9 : Primary Data Collection Methods II

Market Research

904 Views

article

10.10 : Sample Design

Market Research

67 Views

article

10.11 : Probability Sampling

Market Research

78 Views

article

10.12 : Non-probability Sampling

Market Research

76 Views

article

10.13 : Research Instruments

Market Research

69 Views

article

10.14 : Data Analysis & Interpretation

Market Research

198 Views

article

10.15 : Report Preparation & Presentation

Market Research

85 Views

See More

JoVE Logo

Privacy

Terms of Use

Policies

Research

Education

ABOUT JoVE

Copyright © 2025 MyJoVE Corporation. All rights reserved