The marketing research process encompasses a series of steps designed to gather and analyze information that aids in marketing decision-making. This process begins with defining the problem and setting research objectives, which clarify what needs to be understood to address a specific marketing challenge. Following this, the research design is developed, outlining the methodology for collecting the necessary data.
Data collection then takes place, utilizing various methods such as surveys, interviews, or observation to gather insights from the target market. After collecting data, the next step involves analyzing and interpreting the information to draw meaningful conclusions. This analysis helps in understanding consumer behavior, market trends, and other factors relevant to the marketing problem.
The final step is reporting the findings, which involves presenting the research results in a manner that is actionable for decision-makers. Throughout this process, researchers must ensure accuracy and relevance to support effective marketing strategies. The marketing research process is critical for making informed decisions, identifying market opportunities, and developing strategies that align with consumer needs and preferences.
From Chapter 10:
Now Playing
Market Research
296 Views
Market Research
418 Views
Market Research
303 Views
Market Research
207 Views
Market Research
135 Views
Market Research
151 Views
Market Research
950 Views
Market Research
1.1K Views
Market Research
1.0K Views
Market Research
102 Views
Market Research
132 Views
Market Research
135 Views
Market Research
116 Views
Market Research
270 Views
Market Research
151 Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved