1.4 : 营销中的价值创造

Value creation is the net benefit a business provides to its customers.

For a customer, it is the perceived benefits measured against the cost they are willing to pay.

Businesses create value by identifying what customers value most and developing products or services that incorporate those elements.

Innovation, continuous improvement, and integration form the core of value creation.

A few ways businesses can create value are superior quality, innovative features, excellent customer service, and competitive pricing.

Apple adds value through interconnected products and services, creating an ecosystem that delivers a superior user experience.

Netflix's subscription-based streaming service creates value by providing personalized entertainment.

Starbucks creates value by offering a unique 'Starbucks Experience,' including premium coffee, comfortable seating, free Wi-Fi, and a welcoming atmosphere.

And, Walmart creates value for its customers by offering a wide range of products at affordable prices.

Unique value propositions distinguish businesses from their competitors, resulting in customer satisfaction, loyalty, positive word-of-mouth, and a strong brand reputation.