Understanding the marketing considerations for different types of consumer products - convenience, shopping, specialty, and unsought - is vital for marketers as each category requires unique marketing strategies.
For convenience products, like Fast Moving Consumer Goods, the emphasis is often on accessibility and affordability. These products are usually low-priced and widely available. The promotion focuses on creating brand recognition.
Shopping products, like electronics, require a more thoughtful approach. The product needs to offer compelling features and benefits. Pricing is competitive, and the place often includes physical stores and online platforms. Promotions for these products involve detailed product information and comparisons.
Specialty products, such as luxury goods or unique crafts, demand a different strategy as the product must be distinctive and high-quality. Pricing is typically high, reflecting the product's exclusivity. These products might be sold in specific locations or exclusive online platforms. Promotion for specialty items often focuses on the unique selling proposition and brand story.
Unsought products, like insurance policies, require marketers to educate consumers about the product's needs and benefits. Pricing strategies could include installment plans, while promotion often involves personal selling and aggressive advertising.
来自章节 5:
Now Playing
Creating Customer Value: Product to Experience
236 Views
Creating Customer Value: Product to Experience
542 Views
Creating Customer Value: Product to Experience
539 Views
Creating Customer Value: Product to Experience
250 Views
Creating Customer Value: Product to Experience
300 Views
Creating Customer Value: Product to Experience
827 Views
Creating Customer Value: Product to Experience
248 Views
Creating Customer Value: Product to Experience
312 Views
Creating Customer Value: Product to Experience
204 Views
Creating Customer Value: Product to Experience
195 Views
Creating Customer Value: Product to Experience
212 Views
Creating Customer Value: Product to Experience
257 Views
Creating Customer Value: Product to Experience
132 Views
Creating Customer Value: Product to Experience
313 Views
Creating Customer Value: Product to Experience
274 Views
See More
版权所属 © 2025 MyJoVE 公司版权所有,本公司不涉及任何医疗业务和医疗服务。