8.10 : 促销 I

Sales promotions are short-term incentives designed to stimulate purchases of goods and services.

Businesses leverage these promotions to unveil exciting new products, amplify brand visibility, gather customer data, and outshine competitors.

It helps improve seasonal sales and ignite a sense of urgency among shoppers.

For example, the promotional tactics employed during the Black Friday sales after Thanksgiving allure customers and help increase revenue substantially.

Sales promotions offer numerous advantages, such as expanding the customer base, clearing out unsold inventories, triggering trial purchases, and increasing short-term revenues.

It also encourages repeat purchases and fosters loyalty.

For instance, Starbucks rewards incentivize repeat purchases to retain existing customers and maximize the lifetime value of each customer.

On the flip side, sales promotions, like frequent or heavy discounts, might risk long-term profitability and sales, eventually damaging the brand's image.