8.13 : 人员推销 I

Personal or one-to-one selling is a direct, face-to-face process where a salesperson builds relationships with potential customers, understands their needs, and persuades them to purchase products or services.

With easy access to information, personal selling fits perfectly for consumers needing additional guidance and last-minute nudges.

For instance, in a car showroom, a salesperson can effectively showcase car features, offer test drives, and resolve queries, as a result enhancing the customers' experience and aiding their decision-making process.

One-to-one selling allows salespeople to quickly gather feedback, gain customer insights, and identify opportunities for cross-selling or up-selling premium car models.

On the other hand, personal selling can be costly and time-consuming due to high labor costs and the limited number of customers that can be served daily.

Aggressive sales tactics can alienate potential buyers, and the limited reach of personal selling inhibits engaging with larger audiences.

Personal selling strategies excel in marketing complex, expensive products or individualized items like homes, cars, or insurance.