8.17 : 网络营销 I

Online marketing is all about promoting products and services on the internet.

It has become increasingly essential for businesses due to the rise in digital technology and the shift in consumer behavior toward digital channels.

Businesses choose online marketing to reach a larger audience and increase brand visibility.

For example, Nike leverages the power of online marketing using websites, social media platforms, banner advertisements, and emails to engage with its diverse range of consumers.

Online marketing enables cost-effective promotion, twenty-four-seven accessibility, and targeted advertising based on customer interests.

Real-time data analysis is feasible in online marketing, which further aids in monitoring promotional campaigns and enables marketers to make informed decisions about the marketing mix.

Additionally, interactive content on online platforms significantly enhances customer engagement.

On the contrary, online marketing demands a clear understanding of digital tools and platforms.

There is intense competition and risks related to cyber security and data breaches.

Ultimately, businesses that leverage online marketing effectively gain a competitive edge over those that rely solely on traditional methods.