Results: Store Layout Influences Number of Products Purchased
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Conclusion
Transcript
The overall goal of this protocol is to provide information on when a virtual supermarket can be helpful in consumer research and how the virtual supermarket software can be used. The virtual store help answer key questions about how consumer resp
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This paper describes the use of a desktop virtual store to create virtual shopping environments to investigate in-store consumer behavior. A description of the protocol to build and run experiments, example results from an experiment concerning store layout, and important considerations when conducting virtual store experiments are presented.
