Unethical pricing tactics harm consumers through price gouging, bait-and-switch, and false advertising. They result in inflated prices, unnecessary purchases, and eroded trust in the marketplace.
Avoiding these unethical practices in market communication is vital for maintaining trust and credibility with consumers. Addressing ethical concerns in pricing requires a multi-faceted approach:
By following these guidelines, businesses can communicate effectively with their target market while maintaining ethical standards.
From Chapter 9:
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