Chapter 5
Attitudes and Persuasion
עמדות
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the ...
דיסוננס קוגניטיבי
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior ...
דרכי שכנוע
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from ...
אסטרטגיות שכנוע
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. ...
הוכחה חברתית
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will ...
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