Bölüm 5
Tutum ve İkna
Tutum
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the ...
Bilişsel Uyumsuzluk
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior ...
İkna Yolları
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from ...
İkna Stratejileri
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. ...
Sosyal Kanıt
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will ...
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