Chapter 16
Global Marketing
グローバルマーケティング入門
Global marketing is a strategic method businesses use to expand their operations internationally.
It involves developing a cohesive marketing ...
グローバルマーケティング環境の評価 I
Economic fluctuations, political regulations, and geopolitical events influence costs, profits, trade relations, and supply chain operations, requiring a ...
グローバルマーケティング環境の評価II
Understanding cultural, infrastructure, and technology differences helps global marketers adapt strategies, reduce risks, and find new opportunities, as ...
グローバルマーケティング環境の評価 III
The international trade system is a complex network of transactions, agreements, and regulations between countries that govern the exchange of goods, ...
グローバル市場に関する意思決定に影響を与える要因
Decisions in global markets depend on several key factors.
First, market size and growth rate are essential. Large, rapidly growing markets like ...
グローバルエントリー戦略I
To expand internationally, firms use entry strategies like exporting, licensing, and contract manufacturing.
The choice of strategy is based on their ...
グローバル参入戦略II.
Management Contracting, Joint Ventures, and Franchising are the global market entry strategies that leverage local market knowledge, enable rapid ...
グローバルエントリー戦略III.
Global marketers also use Direct Investment and Strategic Alliances to expand their global reach.
Direct investment involves a company fully owning its ...
グローバルマーケティングプログラム
Standardized and Adapted Global Marketing are two critical strategies for businesses operating in foreign markets.
In standardized global marketing, a ...
グローバルマーケティングミックスI-製品
The product aspect of the global marketing mix involves creating and adapting products to suit the varied preferences of international markets.
Straight ...
グローバルマーケティングミックスII - 価格
In global marketing, pricing reflects a product's value and consumer willingness to pay across different markets.
Entry and operational costs, ...
グローバル・マーケティング・ミックス III - 場所
In global marketing, place decisions involve a complex network that delivers products from production to consumers, creating a global value delivery ...
グローバル・マーケティング・ミックスIV - プロモーション
Media choices, creative direction, and budgeting shape global promotional strategies.
Media decisions depend on target audience preferences and local ...
グローバルマーケティングにおける倫理的問題
Global marketing faces ethical dilemmas due to diverse economic, regulatory, and cultural landscapes.
Outsourcing raises concerns about labor exploitation ...
グローバルマーケティングの課題
Expanding into foreign markets creates internal challenges for global marketers, from adapting strategies to managing local teams and diverse logistics ...
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