Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better than chance, it is considered subliminal. Studies have shown intriguing effects of subliminal perception. For example, when participants are subliminally exposed to words related to anger, they are more likely to rate other people as hostile. This indicates that subliminal stimuli can influence immediate emotional responses.

However, while people can respond to subliminal perception, this does not necessarily imply that they are easily influenced by subliminal persuasion. Subliminal persuasion involves subthreshold influences on significant decisions, such as voting, product choices, lifestyle changes, and financial investments.

The limited impact of subliminal persuasion can be attributed to the shallow processing of subliminal stimuli. Since these stimuli are processed below the level of conscious awareness, they lack the depth needed to produce meaningful or lasting changes in attitudes or decisions. This means that although subliminal perception can affect momentary judgments or reactions, it is unlikely to have a profound or enduring influence on more substantial life choices.

Z rozdziału 3:

article

Now Playing

3.10 : Subliminal Perception

Sensation and Perception

138 Wyświetleń

article

3.1 : Sensacja

Sensation and Perception

311 Wyświetleń

article

3.2 : Postrzeganie

Sensation and Perception

285 Wyświetleń

article

3.3 : Percepcja głębi i widzenie przestrzenne

Sensation and Perception

306 Wyświetleń

article

3.4 : Układ wizualny

Sensation and Perception

286 Wyświetleń

article

3.5 : Widzenie kolorów

Sensation and Perception

225 Wyświetleń

article

3.6 : Percepcja słuchowa

Sensation and Perception

212 Wyświetleń

article

3.7 : Postrzeganie głośności, wysokości i lokalizacji

Sensation and Perception

116 Wyświetleń

article

3.8 : Zmysły dotykowe i chemiczne

Sensation and Perception

209 Wyświetleń

article

3.9 : Gestalt Zasady Percepcji

Sensation and Perception

154 Wyświetleń

article

3.11 : Percepcja pozazmysłowa

Sensation and Perception

106 Wyświetleń

article

3.12 : Czynniki wpływające na percepcję

Sensation and Perception

1.2K Wyświetleń

article

3.13 : Stałość percepcyjna

Sensation and Perception

172 Wyświetleń

article

3.14 : Przetwarzanie równoległe

Sensation and Perception

84 Wyświetleń

article

3.15 : Ból

Sensation and Perception

311 Wyświetleń

See More

JoVE Logo

Prywatność

Warunki Korzystania

Zasady

Badania

Edukacja

O JoVE

Copyright © 2025 MyJoVE Corporation. Wszelkie prawa zastrzeżone