Customer Lifetime Value (CLV) is a metric that quantifies the total revenue a business expects to earn from a customer throughout their entire relationship. It involves predicting the monetary value a customer will bring over time, factoring in their purchasing patterns, frequency, and duration of engagement.
CLV is crucial for businesses to assess the long-term profitability of acquiring and retaining customers. By understanding the value each customer contributes, companies can optimize marketing strategies, customer retention efforts, and overall business decisions. High CLV indicates a strong customer base, while low CLV may prompt companies to reassess their customer acquisition and retention strategies. Ultimately, focusing on maximizing CLV helps businesses enhance customer relationships and drive sustainable, long-term financial success.
Do Capítulo 3:
Now Playing
Consumer Behaviour
103 Visualizações
Consumer Behaviour
1.4K Visualizações
Consumer Behaviour
1.1K Visualizações
Consumer Behaviour
1.7K Visualizações
Consumer Behaviour
902 Visualizações
Consumer Behaviour
1.1K Visualizações
Consumer Behaviour
830 Visualizações
Consumer Behaviour
758 Visualizações
Consumer Behaviour
780 Visualizações
Consumer Behaviour
989 Visualizações
Consumer Behaviour
108 Visualizações
Consumer Behaviour
292 Visualizações
Consumer Behaviour
535 Visualizações
Consumer Behaviour
582 Visualizações
Consumer Behaviour
230 Visualizações
See More
Copyright © 2025 MyJoVE Corporation. Todos os direitos reservados