Войдите в систему

Economies of scope refer to a firm's cost advantages by producing a wider variety of products rather than focusing on a single product. Economies of scope are achieved when the total cost of producing multiple products together is less than the sum of producing each product independently. This production efficiency is primarily possible due to sharing common resources across the different types of outputs. This includes skilled labor, an efficient managerial team, or advanced technologies that can be used across different products.

Procter & Gamble, a leading conglomerate in consumer goods, uses its marketing expertise to promote multiple products, such as personal care items, alongside pharmaceutical products. Honda has specialized knowledge in internal combustion engines. It uses this expertise to improve the production of engines for a diverse set of products, including cars, motorcycles, lawnmowers, and snow blowers.

Economies of scope offers the opportunity for diversification. For instance, a carrier traditionally focusing on freight shipping might expand into passenger transport or provide logistical support services for other transport companies.

Diseconomies of scope occur when a firm incurs higher average costs by producing multiple products. For example, if a drug company chooses to make two drugs in the same factory, it must complete a stringent cleaning of all equipment to avoid cross-contamination whenever it switches production from one drug to the other. This specific and expensive cleaning step would not be required if they produced only one type of drug.

Из главы 7:

article

Now Playing

7.14 : Economies of Scope

Costs

102 Просмотры

article

7.1 : Sunk and Opportunity Cost

Costs

127 Просмотры

article

7.2 : Fixed and Variable Cost

Costs

86 Просмотры

article

7.3 : Total Fixed, Total Variable, and Total Cost Curves

Costs

145 Просмотры

article

7.4 : Average Fixed, Average Variable, and Average Total Cost I

Costs

121 Просмотры

article

7.5 : Average Fixed, Average Variable, and Average Total Cost II

Costs

78 Просмотры

article

7.6 : Marginal Cost I

Costs

71 Просмотры

article

7.7 : Marginal Cost II

Costs

121 Просмотры

article

7.8 : Relationship between Average and Marginal Costs

Costs

140 Просмотры

article

7.9 : Nature of Costs in the Long Run

Costs

65 Просмотры

article

7.10 : Short-run vs Long-run: Average Costs

Costs

55 Просмотры

article

7.11 : Short-run vs Long-run: Marginal Costs

Costs

211 Просмотры

article

7.12 : Economies of Scale

Costs

60 Просмотры

article

7.13 : Diseconomies of Scale

Costs

56 Просмотры

JoVE Logo

Исследования

Образование

О JoVE

Авторские права © 2025 MyJoVE Corporation. Все права защищены