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Chapter 1

Research Methods

Научный метод
Научный метод
Research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or ...
Тематические исследования
Тематические исследования
There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological ...
Натуралистические наблюдения
Натуралистические наблюдения
If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, ...
Опросы
Опросы
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be ...
Архивные исследования
Архивные исследования
Some researchers gain access to large amounts of data without interacting with a single research participant. Instead, they use existing records to answer ...
Лонгитюдные исследования
Лонгитюдные исследования
Sometimes we want to see how people change over time, as in studies of human development and lifespan. When we test the same group of individuals ...
Кросс-секционные исследования
Кросс-секционные исследования
In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary ...
Групповой дизайн
Групповой дизайн
The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same except ...
Факторный дизайн
Факторный дизайн
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable ...
Эффект плацебо
Эффект плацебо
The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply ...
Процедуры вслепую
Процедуры вслепую
Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to ...
Этика в исследованиях
Этика в исследованиях
Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not ...
Корреляции
Корреляции
Correlation means that there is a relationship between two or more variables (such as ice cream consumption and crime), but this relationship does not ...
Причина и следствие
Причина и следствие
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually ...
Надежность и действительность
Надежность и действительность
Reliability and validity are two important considerations that must be made with any type of data collection. Reliability refers to the ability to ...
Регрессия к среднему значению
Регрессия к среднему значению
Regression toward the mean (“RTM”) is a phenomenon in which extremely high or low values—for example, and individual’s blood ...
Показатели центральной тенденции
Показатели центральной тенденции
The "center" of a data set is also a way of describing location. The two most widely used measures of the "center" of the data are the ...
Вариация: нормальное распределение, диапазон и стандартное отклонение
Вариация: нормальное распределение, диапазон и стандартное отклонение
In the field of psychology, there are several ways to organize measurements of a trait, feature, or characteristic (i.e., variables). Qualitative ...
Статистическая значимость
Статистическая значимость
Once data is collected from both the experimental and the control groups, a statistical analysis is conducted to find out if there are meaningful ...
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