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Chapter 16

Global Marketing

Global Pazarlamaya Giriş
Global Pazarlamaya Giriş
Global marketing is a strategic method businesses use to expand their operations internationally.  It involves developing a cohesive marketing ...
Küresel Pazarlama Ortamının Değerlendirilmesi I
Küresel Pazarlama Ortamının Değerlendirilmesi I
Economic fluctuations, political regulations, and geopolitical events influence costs, profits, trade relations, and supply chain operations, requiring a ...
Küresel Pazarlama Ortamının Değerlendirilmesi II
Küresel Pazarlama Ortamının Değerlendirilmesi II
Understanding cultural, infrastructure, and technology differences helps global marketers adapt strategies, reduce risks, and find new opportunities, as ...
Küresel Pazarlama Ortamının Değerlendirilmesi III
Küresel Pazarlama Ortamının Değerlendirilmesi III
The international trade system is a complex network of transactions, agreements, and regulations between countries that govern the exchange of goods, ...
Küresel Piyasalara İlişkin Kararları Etkileyen Faktörler
Küresel Piyasalara İlişkin Kararları Etkileyen Faktörler
Decisions in global markets depend on several key factors. First, market size and growth rate are essential. Large, rapidly growing markets like ...
Küresel Giriş Stratejileri I
Küresel Giriş Stratejileri I
To expand internationally, firms use entry strategies like exporting, licensing, and contract manufacturing. The choice of strategy is based on their ...
Küresel Giriş Stratejileri II
Küresel Giriş Stratejileri II
Management Contracting, Joint Ventures, and Franchising are the global market entry strategies that leverage local market knowledge, enable rapid ...
Küresel Giriş Stratejileri III
Küresel Giriş Stratejileri III
Global marketers also use Direct Investment and Strategic Alliances to expand their global reach. Direct investment involves a company fully owning its ...
Global Pazarlama Programları
Global Pazarlama Programları
Standardized and Adapted Global Marketing are two critical strategies for businesses operating in foreign markets. In standardized global marketing, a ...
Küresel Pazarlama Karması I - Ürün
Küresel Pazarlama Karması I - Ürün
The product aspect of the global marketing mix involves creating and adapting products to suit the varied preferences of international markets. Straight ...
Küresel Pazarlama Karması II - Fiyat
Küresel Pazarlama Karması II - Fiyat
In global marketing, pricing reflects a product's value and consumer willingness to pay across different markets. Entry and operational costs, ...
Küresel Pazarlama Karması III - Yer
Küresel Pazarlama Karması III - Yer
In global marketing, place decisions involve a complex network that delivers products from production to consumers, creating a global value delivery ...
Küresel Pazarlama Karması IV - Promosyon
Küresel Pazarlama Karması IV - Promosyon
Media choices, creative direction, and budgeting shape global promotional strategies. Media decisions depend on target audience preferences and local ...
Küresel Pazarlamada Etik Konular
Küresel Pazarlamada Etik Konular
Global marketing faces ethical dilemmas due to diverse economic, regulatory, and cultural landscapes. Outsourcing raises concerns about labor exploitation ...
Küresel Pazarlamada Karşılaşılan Zorluklar
Küresel Pazarlamada Karşılaşılan Zorluklar
Expanding into foreign markets creates internal challenges for global marketers, from adapting strategies to managing local teams and diverse logistics ...
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