Psychological factors delve into individuals' mental and emotional processes when making purchasing decisions. Understanding these psychological factors is essential for businesses to effectively market their products and services.
Here are some key psychological factors affecting consumer behavior:
Understanding and leveraging psychological factors helps businesses tailor marketing strategies to connect with and influence their target audience. Successful campaigns tap into underlying motivations, perceptions, and emotions that drive consumer behavior.
From Chapter 3:
Now Playing
Consumer Behaviour
598 Views
Consumer Behaviour
1.1K Views
Consumer Behaviour
843 Views
Consumer Behaviour
1.3K Views
Consumer Behaviour
705 Views
Consumer Behaviour
884 Views
Consumer Behaviour
643 Views
Consumer Behaviour
575 Views
Consumer Behaviour
733 Views
Consumer Behaviour
93 Views
Consumer Behaviour
267 Views
Consumer Behaviour
504 Views
Consumer Behaviour
540 Views
Consumer Behaviour
205 Views
Consumer Behaviour
1.2K Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved