Elastic demand occurs when a small change in price results in a significant change in the quantity demanded. Luxury goods typically exhibit elastic demand since they are not essential, and consumers are more sensitive to price changes. The demand curve for these goods is relatively flat, indicating that even the slightest price increases can lead to large reductions in sales.
When the government imposes higher taxes on luxury goods, the supply curve shifts leftward as production costs rise, resulting in higher prices in the market. However, because the demand for luxury goods is elastic, consumers respond strongly to these price increases by significantly reducing their purchases. As a result, the consumer surplus shrinks, as many potential buyers either forego purchasing or switch to alternatives.
In such a scenario, manufacturers face severe challenges. With highly elastic demand, producers cannot transfer the tax burden to consumers through higher prices without risking a substantial loss of sales. Instead, producers must absorb much of the tax themselves, reducing their producer surplus. This decline reflects a hit to their net profits as they struggle to maintain competitive pricing and retain customers despite the higher costs imposed by the tax.
The tax on luxury goods also creates a deadweight loss, representing a reduction in overall market efficiency. As fewer goods are sold, both producers and consumers miss out on mutually beneficial transactions that would have occurred without the tax. Combining an elastic demand curve and a relatively inelastic supply curve means that producers bear most of the tax burden. This situation highlights how taxes on elastic goods can reduce economic activity and create inefficiencies in the market.
From Chapter 12:
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