Ethics in finance goes beyond mere legal compliance, focusing on the moral principles that guide behavior. Actions such as insider trading, biased recommendations, and manipulating information may adhere to the law but are often unethical. Social influence significantly impacts such behaviors within hierarchical organizations, where power dynamics frequently drive decision-making. This influence manifests in various ways, including coercion, manipulation, persuasion, and facilitation, with the ethical acceptability of each strategy depending on its intent and context.

Coercion involves threats, such as the risk of job loss for refusing to participate in unethical practices. Manipulation restricts access to information, such as underreporting expenses, to mislead investors. Persuasion, while seemingly benign, can become unethical if it involves selectively presenting facts, as in cases where advisors emphasize positive outcomes while concealing risks. Facilitation, considered the most ethical approach, empowers individuals by providing resources like training programs to support professional development.

Social influence within organizations demonstrates how collective practices and situational factors can lead to widespread unethical behavior. These dynamics highlight the critical need for fostering ethical cultures in financial institutions. By prioritizing transparency, accountability, and ethical leadership, organizations can mitigate the impact of power dynamics and promote integrity in decision-making processes.