2.11 : القدرة التنظيمية

Organizational capacity refers to an organization's ability to effectively and efficiently achieve objectives using its resources.

It encompasses an organization's people, skills, resources, and how it works.

Organizations exhibit considerable variations in these capacities, as seen from their leadership, management, finances, human resources, infrastructure, and technology.

A robust organizational capacity is essential as it helps the organization do things better.

For example, Coca-Cola's significant financial resources enable it to engage in widespread global marketing.

Starbucks' focus on customer service through exceptional barista skills has fostered its reputation for quality.

Lego's readiness to manage change enables the expansion of product offerings, engaging a broader audience in the digital age.

Alphabet's forward-thinking approach and investment in research and development highlight its organizational capacity to anticipate and take advantage of emerging trends and opportunities.

A systematic and periodic capacity assessment unveils the organization's strengths and weaknesses, aiding informed decisions for strategic goals, resource allocation, and identifying performance improvement areas.