marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

introduction to microeconomics

Introduction to Microeconomics

Chapter 1 introduction to economics

Introduction to Economics

The term Economics originated from the Greek word &#39;oikonomos,&#39; meaning household management. It is the study of how individuals, businesses, and ...

micro vs macro

Micro vs Macro

Economics can be subdivided into microeconomics and macroeconomics.
The term micro means small. So, microeconomics studies the behavior of individual ...

need to study microeconomics

Need to Study Microeconomics

Microeconomics helps markets, firms, and individuals optimize their outcomes by efficiently allocating scarce resources, whether it&#39;s time, money, or ...

trade-offs

Trade-offs

In a world of limited resources, every decision involves trade-offs.
It is a situation where one gives up one thing to gain another.
For consumers, ...

opportunity cost

Opportunity Cost

Opportunity cost represents the benefit a person or business foregoes by choosing one alternative over another. It quantifies the cost of not selecting ...

market

Market

A market is a complex network where buyers and sellers come together to exchange goods, services, or assets.
It plays a key role in how our economy ...

production possibility frontier (ppf)

Production Possibility Frontier (PPF)

The production possibilities frontier is a graphical representation of all the possible output combinations of two goods an economy can produce. This ...

rotations in ppf

Rotations in PPF

When the production possibilities frontier rotates, the economy can increase or decrease the production of one good without sacrificing the output of ...

shifts in ppf

Shifts in PPF

A rotation in the production possibilities frontier represents a change in the efficiency of resources, enabling increased production of one good without ...

positive and normative economics

Positive and Normative Economics

Economics has two fundamental branches. They are positive and normative economics.
Positive economics is about objective statements that can be tested and ...

Business - Microeconomics

Introduction to Microeconomics

1.1 : Introduction to Economics

1.2 : Micro vs Macro

1.3 : Need to Study Microeconomics

1.4 : Trade-offs

1.5 : Opportunity Cost

1.6 : Market

1.7 : Production Possibility Frontier (PPF)

1.8 : Rotations in PPF

1.9 : Shifts in PPF

1.10 : Positive and Normative Economics