Consumer decision-making is a complex process shaped by a myriad of influences. These influences can be broadly categorized into cultural, social, personal, psychological, marketing mix, and situational factors, which intertwine to guide an individual's choices.
Understanding these factors is crucial for marketers to tailor their strategies to align with consumers' needs, preferences, and influences. By comprehending the intricacies of the Consumer Decision Process, companies can develop targeted marketing campaigns, create products that resonate with specific demographics, and establish effective communication channels. This knowledge fosters brand loyalty, enhances customer satisfaction, and ultimately contributes to the success of businesses in the competitive marketplace.
From Chapter 3:
Now Playing
Consumer Behaviour
1.9K Views
Consumer Behaviour
1.6K Views
Consumer Behaviour
1.2K Views
Consumer Behaviour
982 Views
Consumer Behaviour
1.2K Views
Consumer Behaviour
881 Views
Consumer Behaviour
811 Views
Consumer Behaviour
833 Views
Consumer Behaviour
1.1K Views
Consumer Behaviour
126 Views
Consumer Behaviour
375 Views
Consumer Behaviour
624 Views
Consumer Behaviour
661 Views
Consumer Behaviour
289 Views
Consumer Behaviour
1.4K Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved