Consumer decision-making is a complex process shaped by a myriad of influences. These influences can be broadly categorized into cultural, social, personal, psychological, marketing mix, and situational factors, which intertwine to guide an individual's choices.
Understanding these factors is crucial for marketers to tailor their strategies to align with consumers' needs, preferences, and influences. By comprehending the intricacies of the Consumer Decision Process, companies can develop targeted marketing campaigns, create products that resonate with specific demographics, and establish effective communication channels. This knowledge fosters brand loyalty, enhances customer satisfaction, and ultimately contributes to the success of businesses in the competitive marketplace.
From Chapter 3:
Now Playing
Consumer Behaviour
1.7K Views
Consumer Behaviour
1.4K Views
Consumer Behaviour
1.1K Views
Consumer Behaviour
906 Views
Consumer Behaviour
1.1K Views
Consumer Behaviour
833 Views
Consumer Behaviour
760 Views
Consumer Behaviour
783 Views
Consumer Behaviour
991 Views
Consumer Behaviour
108 Views
Consumer Behaviour
298 Views
Consumer Behaviour
542 Views
Consumer Behaviour
584 Views
Consumer Behaviour
230 Views
Consumer Behaviour
1.3K Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved