The 5 Cs of pricing provide a comprehensive framework for strategic pricing decisions. They include:
By considering all these aspects, businesses can ensure that their pricing supports profitability and aligns with market dynamics and customer expectations.
From Chapter 6:
Now Playing
Capturing Customer Value: Price to Exchange
518 Views
Capturing Customer Value: Price to Exchange
297 Views
Capturing Customer Value: Price to Exchange
245 Views
Capturing Customer Value: Price to Exchange
210 Views
Capturing Customer Value: Price to Exchange
368 Views
Capturing Customer Value: Price to Exchange
209 Views
Capturing Customer Value: Price to Exchange
129 Views
Capturing Customer Value: Price to Exchange
116 Views
Capturing Customer Value: Price to Exchange
141 Views
Capturing Customer Value: Price to Exchange
174 Views
Capturing Customer Value: Price to Exchange
403 Views
Capturing Customer Value: Price to Exchange
469 Views
Capturing Customer Value: Price to Exchange
261 Views
Capturing Customer Value: Price to Exchange
125 Views
Capturing Customer Value: Price to Exchange
379 Views
Copyright © 2025 MyJoVE Corporation. All rights reserved